My 5 Brand Pillars

5 brand pillars

 

After finishing my Master’s in Sports Administration from Northwestern University, I wanted to redefine my work and educational experiences to combine all of the things that motivate me and my career. I have spent months analyzing my personal brand, work experience, education, values, skills, etc. to have a better understanding of what I bring to the table as an employee and freelancer. What I found are what I call my 5 brand pillars – areas that define my skills and experience that I bring to every job I work. These brand pillars are marketing, sports, international, strategy, and design. Combining these brand pillars ultimately forms the career that I want to achieve in international sports marketing.

5 Focus Areas

When I tell people what I want to do for a living, I typically get questions on how it all comes together. The answer is not simple. Every person in the world understands the cultural institution of sports because everyone has had some personal experience in sports. Since the industrial revolution, that cultural institution has become increasingly commercial with the rise of professional sports leagues, the Olympics, and now collegiate and minor leagues. As a cultural institution and industry, sports is a complicated universe and it operates on many levels.Marketing and globalization are key players in the development of any business and industry. The sports industry is no exception. The MLB, NFL, NBA, NHL, and FIFA all operate internationally, nationally and locally. The MLB, in particular, realized that it has maxed out its home market and needs to grow internationally in order to survive. Media and sponsorship have turned sports into a multi-billion dollar industry. Non-sports related companies like Visa or McDonald’s are using the cultural institution of sports to connect with fans/consumers and, in-turn, are paying millions of dollars in sponsorship. The ability to understand how the cultural aspects of sports directly impacts marketing, international business, 

Marketing and globalization are key players in the development of any business and industry. The sports industry is no exception. The MLB, NFL, NBA, NHL, and FIFA all operate internationally, nationally and locally. The MLB, in particular, realized that it has maxed out its home market and needs to grow internationally in order to survive. Media and sponsorship have turned sports into a multi-billion dollar industry. Non-sports related companies like Visa or McDonald’s are using the cultural institution of sports to connect with fans/consumers and, in turn, are paying millions of dollars in sponsorship. The ability to understand how the cultural aspects of sports directly impacts marketing, international business, strategy, and design is crucial to business development. There is such a unique relationship between the cultural institution of sports and business development that it can change a person’s perception of a brand and convert fans into loyal customers and increase ROI.

What I want to do is help organizations strategize using sports marketing and international business strategy to better connect with consumers and drive business growth. The idea is to understand ones consumers and target market in order to create a relationship between the consumer and the organization that is positive for both parties. I believe sports marketing can open doors and help organizations relate to their consumers on a different level than other marketing strategies, creating more loyal customers and driving growth.

 

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