Personal Marketing Plan Media Guide

Media guide http://static.slidesharecdn.com/swf/doc_player.swf?doc=mediaguide-110323142342-phpapp01&stripped_title=media-guide-7362687&userName=MollyePeters

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This is the main component from my senior capstone personal marketing plan.  I created a media guide style for my personal marketing plan.  In sports, a media guide is what each sports organization prepares to give the media that will be reporting on a team.  It holds team history information, players bios, logo, colors, stadium, and mascot information, the regular season schedule, and much more.  Since I wanted to work in the sports industry, I wanted to use this project to show my understanding of marketing and the inner workings of the sports industry.
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