Butler Basketball Season Ticket Sales Analysis

Butler Basketball Season Ticket Sales Analysis


Organization:

Butler University

Program:

College of Business – Bachelor of Science in Marketing

Course:

Marketing Research

Authors:

Amy Rensink, Megan Pardieck, Haley Hileman, Jessica Rush, & Mollye Peters

 

Overview

My Marketing Research class conducted a marketing research project on Butler University’s Men’s Basketball season ticket sales. The class came up with marketing research survey questions based on what Butler’s Director of Ticket Sales wanted to know about the season ticket sales program. Then the class was divided into groups and assigned survey questions to evaluate. My group analyzed non-Butler faculty that were season ticket holders.

Analysis & Key Findings


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