Butler University Sports Marketing Internship
As a senior in college, I accepted a sports marketing internship with Butler University’s Athletics Department. The internship consisted of learning the ins and outs of collegiate sports marketing including helping with game day planning and execution, marketing and sponsorship promotions, ticketing, and social media. In addition, all business majors were required to take two career development courses coresponding with internships in order for students to research and reflect on the internships. As an international business major, one of my internship assignments was to discuss a global issues connected to my internship. The following paper focuses on global trends that impact Butler’s international athlete recruiting.