How They Did It: Blogging, Content Marketing, & Social Media

How They Did It: Blogging, Content Marketing, & Social Media


Organization:

Association of Interim Executives (formerly interimCEO, Inc.)

Department:

Marketing

Project:

How They Did It

Type:

Full-Time

 

Overview

How They Did It began as a series of interviews my former supervisor conducted with successful entrepreneurs. These interviews revealed advice and insights into the business world. My supervisor then wrote a book based on these interviews and started the How They Did It blog, which is dedicated to sharing entrepreneurial knowledge and promoting entrepreneurship. As the Program Directo/Marketing Manager, I managed the How They Did It blog and the social media marketing initiatives. My efforts increased social media engagement on Facebook by 180%.

Social Media Example

 2013-01-20_2045


Portfolio

 

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