Lee & Associates of Illinois Marketing & Branding

Commercial Real Estate

Lee & Associates of Illinois

Marketing Coordinator
Interim Director of Research
2013-2014
Full-time
Rosemont, IL

Areas of Expertise

  • Marketing Strategy
  • Marketing Management
  • Integrated Marketing
  • Digital Marketing
  • Market Research
  • Brand Marketing
  • Data Analysis
  • Analytics
  • Graphic Design

Overview

At Lee & Associates of Illinois, I started as a Marketing Coordinator and transitioned into the Interim Director of Research position. In these roles, I helped to re-design and update the branding of the marketing materials for the office. This included eblasts, brochures, market analysis documents, agent listings, transaction announcements, quarterly reports, property analysis documents, and more. When I started, there was no consistency in the branding for the office except for the logo. I also noticed that the market research and reporting were not written with the client in mind. It was straight industry data but didn’t explain to a client or potential client what it meant for them. By redesigning the marketing materials, I helped my brokers relate the market data to their clients in a more comprehensive way, which resulted in closing sales quicker and more effectively.

Below are some samples of the different marketing materials I worked on directly.

Market & Property Analysis Example

One of my projects as the Director of Research was to design a document that would fully showcase a property listing. This document would be used for the brokers to present to potential buyers and would go over building specs, the local markets, cost projections, and any other information that would be needed to help a buyer decide to buy the property. This is a template of the document I created (built in InDesign).

E-Blast Examples

Brochure Examples

Agent Listing & Transactions Announcement Examples

Market Reports Examples

Quarterly Market Report

As the Director of Research for a commercial real estate firm, I worked with the Managing Director and the brokers to redesign the quarterly market reports for the Chicagoland area. This is a sample of the redesigned report. Before the redesign, the market reports gave the raw data for what is happening in the markets. As someone who was new to real estate and learning about the industry, I didn’t know what that information meant and thought, “if I don’t understand this, would my brokers’ clients and potential clients understand what it meant? I decided to redesign the marketing report to make the raw industry data transform into telling the story of what is happening in the market.

Quarterly Submarket Report

This is an example of the quarterly submarket newsletters I created for my brokers.

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Testimonials

Jackie Gibson - Vice President of Marketing, Brand, and Communications - The Cradle

Jackie Gibson

Vice President of Marketing, Brand, and Communications - The Cradle

Mollye is that marketing professional you’ve been hoping existed. The Cradle hired Mollye as a consultant with the idea of having someone who could keep the lights on with our marketing program while we hired a new team. Leadership quickly realized we had contracted someone who was capable well beyond our expectations.

Mollye’s productivity is unmatched—it really is amazing how much she accomplishes in one day, mistake-free and with a positive attitude. Not only did she take over multiple social media accounts and e-newsletters and a convoluted web CMS, she went so far as to craft messaging guides, market research, department request forms, and content calendars that propelled the department forward before a department lead (me) was even hired. Her drama-free approach made my onboarding easy. I’ve never had to worry if she had things handled—projects are always on time and she anticipates future issues.

If you need someone to put your whole company on point with best practices; if you need someone who can dig into really complex technical projects; if you need someone results-oriented who can think big, analyze data, and strategize revenue-generating opportunities, do not sleep on this one! She has won over our entire staff with her great ideas, follow-through, and wizard-like digital skills. She’s ready for the big stuff.

Idy Uyoe Testimonial

Idy Uyoe

Former Classmate & Colleague - Northwestern University | IdySports

I have had the privilege of working with Mollye on four different projects, and I can say unequivocally, she is a dedicated leader with the ability to achieve results. Additionally, Mollye is one of the smartest people I know, and her keen sense of marketing and finance would make her an asset to any organization. I highly recommend Mollye on the basis of her sound judgement, competence and ability to get things done, and on schedule.

Emily McGlawn

Emily McGlawn

Email Marketing Manager - National Association of REALTORS

I have worked closely with Mollye during her time at NAR. She has been an absolute delight to work with. She's sharp, she's forward-thinking, and she has brought our event marketing & analytics to this decade. She has helped save NAR a significant amount of money, and we have drastically improved our emails during our projects together. I hope that someday we can work together again!

Melinda Vajdic Testimonial

Melinda Vajdic

Writer, Former Co-Worker - interimCEO, Inc.

Mollye is whip-smart, collaborative, and creative. We worked together for 9 months, and I am convinced she has social media and marketing in her DNA.

Lauren Grisafi Testimonial

Lauren Catullo (Grisafi)

Former Co-Worker - Chicago Bulls & Chicago Blackhawks

I had the pleasure of getting to know Mollye when we were colleagues at the Chicago Bulls. Mollye constantly strives to go above and beyond personal and team goals that are set every evening. She is a great communicator and I believe this is the main reason she constantly beats the goals that are set. She works hard and has a strong sense of determination to go above and beyond what is required. On a personal level, she is always willing to lend assistance to fans and to her co-workers when called upon. Mollye would make a great addition to any organization and would thrive in any setting.

Fred Yaniga Testimonial

Fred Yaniga

Former Supervisor - Butler University Modern Language Center

Mollye worked in a leadership role for me spearheading several specific projects with great success. She completed difficult tasks on schedule, with great creativity and also with a very high rate of success. Measured with her predecessors, her peers and her successors, Mollye’s work was outstanding. She is innovative, knowledgeable, energetic, dependable and highly enjoyable to work with.

Pete Xander Testimonial

Pete Xander

Former Co-Worker - Butler University Athletics

Mollye did a great job of adjusting on the fly and always had a positive attitude. Mollye is very talented and has the confidence needed to utilize her skills to their fullest.

Gregory Osland Testimonial

Gregory Osland

Former Professor & Advisor - Butler University Lacy School of Business

Mollye is an energetic, responsible person, who demonstrated many positive qualities as a successful student at Butler University. She loves to learn, and is willing to take risks to accomplish her goals. I enjoyed having Mollye as an advisee and a student, and recommend her highly.

Bela Florenthal Testimonial

Bela Florenthal

Former Professor - Butler University Lacy School of Business

Mollye Peters was my student in two marketing courses at Butler University. She was a hard working student, very attentive, and always contributed to class discussions. I enjoyed having Mollye Peters in my classes. I know she will be successful at any job she takes.

Jenn Lisak Testimonial

Jenn Lisak

Former Classmate - Butler University Lacy School of Business

Throughout my time at Butler, I had multiple classes with Mollye, and as a result, also worked with her on team projects. She is a very motivated woman who is capable of finding a solution to a problem. She was very diligent, and I enjoyed working with her as a colleague. I have no doubt that she can overcome any challenges that a company throws at her.