MLB and Chevrolet Sponsorship Executive Summary

MLB & Chevrolet Sponsorship Executive Summary


Organization:

Northwestern University

Program:

Master’s in Sports Administration

Course:

Sports Research Methods

Author:

Mollye Peters

 

Overview

This presentation and analysis were the final project for my Sports Research Methods course at Northwestern University. I decided to evaluate Chevrolet’s sponsorship with the MLB and determine if there were additional sponsorship opportunities Chevrolet could add to its current sponsorship with the MLB. Based on Chevrolet’s brand object, key trends, benchmarking, and Scarborough data, I conducted a sponsorship valuation and determined sponsorship ROI.

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