Sponsorship Inventory and Its Affects on Sponsorship Revenue

Sponsorship Inventory and Its Affects on Sponsorship Revenue


Organization:

Northwestern University

Program:

Master’s in Sports Administration

Course:

Sports Finance

Author:

Mollye Peters

 

Overview

This is the final paper for the Sports Finance course in the MSA program at Northwestern. In this paper, I explored how adding existing inventory and creating new inventory can greatly affect sponsorship revenue.

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