Sports Business

Lean In & the NBA #LeanInTogether

I recently read Lean In by Sheryl Sandberg for my leadership class and started looking at women’s issues in a new light. I love what Lean In represents for both men and women, equality between the genders and breaking stereotypes between the genders. Watching the NBA playoffs, I came across this commercial for Lean In…

French Olympic Committee Unveils New Logo

  I came across this short article about the French Olympic Committee rebranding with the image of the rooster, a classic French symbol representing the culture and the people with pride. I love this new logo. It could very well have gone in the wrong direction, but they did a great job of incorporating the…

Becky Hammon – First Female Coach in Any of the Major Sports

  Great article from Carrie Battan (@marieclaire March 2015 issue) highlighting a key achievement in sports & gender equality. Becky Hammon is paving the way for women as coaches in male sports by being the first female coach in the NBA & in any of the major sports. “Despite the physical differences between sexes, ‘skills-wise, there…