Butler University Modern Language Center

Education

Butler University Modern Language Center

Assistant
2008-2010
Part-time
Indianapolis, IN

Areas of Expertise

  • Marketing Strategy
  • Digital Marketing
  • Social Media
  • Graphic Design
  • Customer Service
  • French

Overview

As an Assistant in the Modern Language Center (MLC), I became the Project Lead for the annual MLC Photo Contest. The purpose of the Photo Contest was to allow students who studied abroad share their experience with fellow students, encourage more students to study abroad and/or take language classes, and increase student activity in the MLC. When I was given this project, participation in the photo contest was declining and students were not taking advantage of the MLC services.

Solution & Results

In order to accomplish the goals for the MLC Photo Contest, I analyzed the marketing strategy used in the past to promote the contest on-campus. I found that with the increase of technology students were getting their on-campus information from the school’s listserv and social media more than the traditional posting of flyers around campus. Therefore, I changed the marketing strategy to include weekly updates in the listserv and created a Facebook page to promote the MLC and the Photo Contest. These changes helped to increase participation in the Photo Contest by 70%.

The following year, I asked participating students and students who wanted to participate what should be done to improve the Photo Contest and help increase participation. I found that students were unaware of some of the details such as how the categories for entry were defined. Students said having this information would help them participate in the contest because they would have a better understanding of what was being looked for in their entries. I designed new flyers and entry forms that specified the categories and what the judges look for in the photos to win the contest. These changes did make it easier for participants to enter the contest. 

The Language Department also installed a TV to advertise language programs and the MLC services. I created a PowerPoint slide ad and added that contest winners will be showcased on the TV for a year. This also made participants more eager to enter the photo contest. However, the school-wide listserv, the main form of promoting the contest, had just changed and students were not receiving the emails in the same manner. The listserv change actually made it harder for students to receive information and school clubs and organizations were not allowed to post as much as in previous years. Due to the listserv changes, the Photo Contest had a slight decline in participation even though the entry forms, flyers, and TV advertising helped incentivize participants.

Redesigned Flyer & Entry Form

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Testimonials

Jackie Gibson - Vice President of Marketing, Brand, and Communications - The Cradle

Jackie Gibson

Vice President of Marketing, Brand, and Communications - The Cradle

Mollye is that marketing professional you’ve been hoping existed. The Cradle hired Mollye as a consultant with the idea of having someone who could keep the lights on with our marketing program while we hired a new team. Leadership quickly realized we had contracted someone who was capable well beyond our expectations.

Mollye’s productivity is unmatched—it really is amazing how much she accomplishes in one day, mistake-free and with a positive attitude. Not only did she take over multiple social media accounts and e-newsletters and a convoluted web CMS, she went so far as to craft messaging guides, market research, department request forms, and content calendars that propelled the department forward before a department lead (me) was even hired. Her drama-free approach made my onboarding easy. I’ve never had to worry if she had things handled—projects are always on time and she anticipates future issues.

If you need someone to put your whole company on point with best practices; if you need someone who can dig into really complex technical projects; if you need someone results-oriented who can think big, analyze data, and strategize revenue-generating opportunities, do not sleep on this one! She has won over our entire staff with her great ideas, follow-through, and wizard-like digital skills. She’s ready for the big stuff.

Idy Uyoe Testimonial

Idy Uyoe

Former Classmate & Colleague - Northwestern University | IdySports

I have had the privilege of working with Mollye on four different projects, and I can say unequivocally, she is a dedicated leader with the ability to achieve results. Additionally, Mollye is one of the smartest people I know, and her keen sense of marketing and finance would make her an asset to any organization. I highly recommend Mollye on the basis of her sound judgement, competence and ability to get things done, and on schedule.

Emily McGlawn

Emily McGlawn

Email Marketing Manager - National Association of REALTORS

I have worked closely with Mollye during her time at NAR. She has been an absolute delight to work with. She's sharp, she's forward-thinking, and she has brought our event marketing & analytics to this decade. She has helped save NAR a significant amount of money, and we have drastically improved our emails during our projects together. I hope that someday we can work together again!

Melinda Vajdic Testimonial

Melinda Vajdic

Writer, Former Co-Worker - interimCEO, Inc.

Mollye is whip-smart, collaborative, and creative. We worked together for 9 months, and I am convinced she has social media and marketing in her DNA.

Lauren Grisafi Testimonial

Lauren Catullo (Grisafi)

Former Co-Worker - Chicago Bulls & Chicago Blackhawks

I had the pleasure of getting to know Mollye when we were colleagues at the Chicago Bulls. Mollye constantly strives to go above and beyond personal and team goals that are set every evening. She is a great communicator and I believe this is the main reason she constantly beats the goals that are set. She works hard and has a strong sense of determination to go above and beyond what is required. On a personal level, she is always willing to lend assistance to fans and to her co-workers when called upon. Mollye would make a great addition to any organization and would thrive in any setting.

Fred Yaniga Testimonial

Fred Yaniga

Former Supervisor - Butler University Modern Language Center

Mollye worked in a leadership role for me spearheading several specific projects with great success. She completed difficult tasks on schedule, with great creativity and also with a very high rate of success. Measured with her predecessors, her peers and her successors, Mollye’s work was outstanding. She is innovative, knowledgeable, energetic, dependable and highly enjoyable to work with.

Pete Xander Testimonial

Pete Xander

Former Co-Worker - Butler University Athletics

Mollye did a great job of adjusting on the fly and always had a positive attitude. Mollye is very talented and has the confidence needed to utilize her skills to their fullest.

Gregory Osland Testimonial

Gregory Osland

Former Professor & Advisor - Butler University Lacy School of Business

Mollye is an energetic, responsible person, who demonstrated many positive qualities as a successful student at Butler University. She loves to learn, and is willing to take risks to accomplish her goals. I enjoyed having Mollye as an advisee and a student, and recommend her highly.

Bela Florenthal Testimonial

Bela Florenthal

Former Professor - Butler University Lacy School of Business

Mollye Peters was my student in two marketing courses at Butler University. She was a hard working student, very attentive, and always contributed to class discussions. I enjoyed having Mollye Peters in my classes. I know she will be successful at any job she takes.

Jenn Lisak Testimonial

Jenn Lisak

Former Classmate - Butler University Lacy School of Business

Throughout my time at Butler, I had multiple classes with Mollye, and as a result, also worked with her on team projects. She is a very motivated woman who is capable of finding a solution to a problem. She was very diligent, and I enjoyed working with her as a colleague. I have no doubt that she can overcome any challenges that a company throws at her.