Michelle Wie Brand Strategy
Bachelor of Science – Marketing
Mollye Peters, Erick Brown, Brandi Jarrett, Kimberly Huber, and Kyle Thomas
In my Sports Marketing course, we were divided into groups and each group was assigned an athlete that has not yet maximized his/her brand potential. In this project we had to come up with a branding strategy for 2010-2012. My group was assigned Michelle Wie as our athlete to brand. My specific contribution to this project was research and developing the 2011-2012 branding strategy. Below is the PowerPoint presentation for the Michelle Wie Brand.