Sponsorship Inventory and Its Affects on Sponsorship Revenue

Sports

Sponsorship Inventory and Its Affects on Sponsorship Revenue

Principles of Sports Finance and Accounting
2014
Northwestern University
Master’s in Sports Administration – Sports Marketing & PR

Areas of Expertise

  • Sponsorship Strategy
  • Sponsorship Sales
  • Sponsorship Revenue
  • Sports Marketing

Overview

This is the final paper for the Sports Finance course in the MSA program at Northwestern. In this paper, I explored how adding existing inventory and creating new inventory can greatly affect sponsorship revenue.

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