Chicago Bulls & McDonald’s Jersey Sponsorship Presentation

Chicago Bulls & McDonald’s Jersey Sponsorship


Northwestern University


Master’s in Sports Administration


Sports Marketing


Brittany Benson, Douglas Bozych, Haley Harlan, & Mollye Peters



For this assignment, we had to choose a brand and a team that would do a sponsorship deal. My group chose the Chicago Bulls and McDonald’s because they already have a strong partnership. We also chose a jersey sponsorship because the NBA has been in talks of allowing jersey sponsorships similar to that of soccer. Below is our final sponsorship pitch between the Bulls and McDonald’s. This was a collaborative effort between all group members. Two group members were on the Bulls side of the pitch and two members were on McDonald’s side of the pitch. I designed the slides, as well as specifically contributed to the McDonald’s and Sponsorship Proposal sections.



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