Butler Basketball Season Ticket Sales Analysis

Sports – Collegiate

Butler Basketball Season Ticket Sales Analysis

Marketing Research
2009
Bachelor of Science – Marketing
Indianapolis, IN

Amy Rensink, Megan Pardieck, Haley Hileman, Jessica Rush, & Mollye Peters

Areas of Expertise

  • Sports Marketing
  • Marketing Research
  • Market Research
  • Analysis

Overview

My Marketing Research class conducted a marketing research project on Butler University’s Men’s Basketball season ticket sales. The class came up with marketing research survey questions based on what Butler’s Director of Ticket Sales wanted to know about the season ticket sales program. Then the class was divided into groups and assigned survey questions to evaluate. My group analyzed non-Butler faculty that were season ticket holders.

Analysis & Key Findings

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Former Professor & Advisor - Butler University Lacy School of Business

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Bela Florenthal

Former Professor - Butler University Lacy School of Business

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Jenn Lisak

Former Classmate - Butler University Lacy School of Business

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