Summerfest Corporate Sales Analysis
Master’s in Sports Administration
Sports Sales Strategy
I created this presentation for an assignment in my Sports Sales Strategy course at Northwestern University. For this project, I had to conduct a website analysis, create a corporate partnership overview, and determine potential partners for an organization/event in sports and entertainment. I have been to Summerfest before and thought it would be interesting to see what they do for their corporate partnerships since it’s one of the biggest music festivals in the country.