Areas of Expertise
- Sports Marketing
- Athlete Management
- Athlete Marketing
- Athlete Endorsements
- Branding
- Brand Strategy
Overview
In my Sports Marketing course, we were divided into groups and each group was assigned an athlete that has not yet maximized his/her brand potential. In this project we had to come up with a branding strategy for 2010-2012. My group was assigned Michelle Wie as our athlete to brand. My specific contribution to this project was research and developing the 2011-2012 branding strategy. Below is the PowerPoint presentation for the Michelle Wie Brand.
Presentation
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Hey There, I'm Mollye!
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Welcome to my blog where I share experiences in my work and personal life and the tips and tricks that help me stay balanced and get everything done. Enjoy!
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