Personal Brand

How to Discover Your Brand Pillars & Define Your Career Offerings

After finishing my Master’s in Sports Administration from Northwestern University, I wanted to redefine my work and educational experiences to combine all of the things that motivate me and my career. Why, you may ask, would I want to do this? A lot of people are confused by my career path and don’t know what…

Great Examples of Social Media Voice

I read a great article from Marketing Land called 20 Great Social Media Voices (And How To Develop Your Own). As a marketing and social media specialist, I have learned voice is very important. Whether you are an organization or an individual, you need to have a consistent voice that represents who you are as a…

Me 2.0 – Introduction

Early this month I started reading Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel. I am about halfway through the book and I highly recommend it. Dan Schawbel gives great advice on how to use marketing to further one’s career. Before reading this book I had already started creating and…