Me 2.0 – Introduction

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Early this month I started reading Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel. I am about halfway through the book and I highly recommend it. Dan Schawbel gives great advice on how to use marketing to further one’s career.

Before reading this book I had already started creating and working on my personal brand, Mollye B Peters. I began my brand development while working on my personal marketing plan capstone project in my senior marketing course at Butler University last year. The project stemmed from reading Tom Peters’ Fast Company article called “The Brand Called You.” That project had specific requirements such as incorporating the 4 P’s of marketing (Price, Product, Place, and Promotion), having a theme, and creating a personal mission statement.

I was happy with what I came up with for the project. At the time I was determined to have a career in sports marketing. So my personal marketing plan had a sports theme centered around a pocket schedule, “team” brochure, and a “team” media guide. However, after further consideration and more reflection on what I wanted to accomplish in my career, I decided to re-brand myself. I decided that I cared more about having a successful career in marketing instead of focusing on the sports industry. I wanted to open doors to other industries that I was interested in, such as Tourism, Restaurant, Sports, Education, Hospitality, Technology, Engineering, Architecture, Advertising/Marketing, etc.  I realized that my sports-themed project did not incorporate all of who I am as a person and what I wanted to accomplish in my life/career.

So I started my personal marketing plan over.  I looked through what I had already created to see what I needed to recreate.  I found out that my mission statement encompassed every aspect of my self that I wanted to show in my personal brand.  I then wanted to harness those attributes into a logo.  From the logo, I created my website.  I started connecting all of what I had already accomplished with what I wanted to create in the future.

While I knew I had accomplished a lot, I also knew that there was still a lot more for me to learn.  Little did I know that checking Me 2.0 from the library would have such a grand impact on my life and my brand.  I am still in the process of utilizing the advice I am getting from this wonderful book. However, I will be posting the lessons I am learning from Dan Schawbel’s Me 2.0 along with how I am utilizing those lessons for my own brand on this blog.  Stay tuned for Mollye B Peters Brand 2.0!  In the meantime, take a look at Dan Schawbel’s website and feel free to comment and share your thoughts and experiences on personal branding.

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  1. Dan Schawbel on March 23, 2011 at 10:38 pm

    Thanks for the review and keep up the good work!

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Jackie Gibson - Vice President of Marketing, Brand, and Communications - The Cradle

Jackie Gibson

Vice President of Marketing, Brand, and Communications - The Cradle

Mollye is that marketing professional you’ve been hoping existed. The Cradle hired Mollye as a consultant with the idea of having someone who could keep the lights on with our marketing program while we hired a new team. Leadership quickly realized we had contracted someone who was capable well beyond our expectations.

Mollye’s productivity is unmatched—it really is amazing how much she accomplishes in one day, mistake-free and with a positive attitude. Not only did she take over multiple social media accounts and e-newsletters and a convoluted web CMS, she went so far as to craft messaging guides, market research, department request forms, and content calendars that propelled the department forward before a department lead (me) was even hired. Her drama-free approach made my onboarding easy. I’ve never had to worry if she had things handled—projects are always on time and she anticipates future issues.

If you need someone to put your whole company on point with best practices; if you need someone who can dig into really complex technical projects; if you need someone results-oriented who can think big, analyze data, and strategize revenue-generating opportunities, do not sleep on this one! She has won over our entire staff with her great ideas, follow-through, and wizard-like digital skills. She’s ready for the big stuff.

Idy Uyoe Testimonial

Idy Uyoe

Former Classmate & Colleague - Northwestern University | IdySports

I have had the privilege of working with Mollye on four different projects, and I can say unequivocally, she is a dedicated leader with the ability to achieve results. Additionally, Mollye is one of the smartest people I know, and her keen sense of marketing and finance would make her an asset to any organization. I highly recommend Mollye on the basis of her sound judgement, competence and ability to get things done, and on schedule.

Emily McGlawn

Emily McGlawn

Email Marketing Manager - National Association of REALTORS

I have worked closely with Mollye during her time at NAR. She has been an absolute delight to work with. She's sharp, she's forward-thinking, and she has brought our event marketing & analytics to this decade. She has helped save NAR a significant amount of money, and we have drastically improved our emails during our projects together. I hope that someday we can work together again!

Melinda Vajdic Testimonial

Melinda Vajdic

Writer, Former Co-Worker - interimCEO, Inc.

Mollye is whip-smart, collaborative, and creative. We worked together for 9 months, and I am convinced she has social media and marketing in her DNA.

Lauren Grisafi Testimonial

Lauren Catullo (Grisafi)

Former Co-Worker - Chicago Bulls & Chicago Blackhawks

I had the pleasure of getting to know Mollye when we were colleagues at the Chicago Bulls. Mollye constantly strives to go above and beyond personal and team goals that are set every evening. She is a great communicator and I believe this is the main reason she constantly beats the goals that are set. She works hard and has a strong sense of determination to go above and beyond what is required. On a personal level, she is always willing to lend assistance to fans and to her co-workers when called upon. Mollye would make a great addition to any organization and would thrive in any setting.

Fred Yaniga Testimonial

Fred Yaniga

Former Supervisor - Butler University Modern Language Center

Mollye worked in a leadership role for me spearheading several specific projects with great success. She completed difficult tasks on schedule, with great creativity and also with a very high rate of success. Measured with her predecessors, her peers and her successors, Mollye’s work was outstanding. She is innovative, knowledgeable, energetic, dependable and highly enjoyable to work with.

Pete Xander Testimonial

Pete Xander

Former Co-Worker - Butler University Athletics

Mollye did a great job of adjusting on the fly and always had a positive attitude. Mollye is very talented and has the confidence needed to utilize her skills to their fullest.

Gregory Osland Testimonial

Gregory Osland

Former Professor & Advisor - Butler University Lacy School of Business

Mollye is an energetic, responsible person, who demonstrated many positive qualities as a successful student at Butler University. She loves to learn, and is willing to take risks to accomplish her goals. I enjoyed having Mollye as an advisee and a student, and recommend her highly.

Bela Florenthal Testimonial

Bela Florenthal

Former Professor - Butler University Lacy School of Business

Mollye Peters was my student in two marketing courses at Butler University. She was a hard working student, very attentive, and always contributed to class discussions. I enjoyed having Mollye Peters in my classes. I know she will be successful at any job she takes.

Jenn Lisak Testimonial

Jenn Lisak

Former Classmate - Butler University Lacy School of Business

Throughout my time at Butler, I had multiple classes with Mollye, and as a result, also worked with her on team projects. She is a very motivated woman who is capable of finding a solution to a problem. She was very diligent, and I enjoyed working with her as a colleague. I have no doubt that she can overcome any challenges that a company throws at her.