For those of you who don’t know the TV show Psych, you are missing out on many levels. It is one of the best TV shows out there (my personal favorite). It has an obsessed fan base (also known as Psych-Os). And when it comes to marketing, it does an amazing job of engaging and interacting with fans across multiple channels. If you haven’t watched it, you should. As the name Psych-O suggests, this incredibly funny, smart, and quick-witted TV show has a definite cult classic following. In February, leading up to the start of the long-awaited new season, I stayed up and joined thousands of Psych-Os to watch the first-ever #PsychSlumberParty. What other show has gotten thousands of its fans to stay up from midnight to 6 am to catch 7 episodes of the show and interact online with other fans and the cast? I can guarantee if it lasted longer, us Psych-Os would’ve kept going. Psych has always been great with interacting with fans but the #PsychSlumberParty is a revolution in fan interaction, social media, and marketing.

Psych Slumber Party Facebook
Psych Slumber Party Facebook

All industries should take note of what Psych has managed to do over its 7 seasons on-air. From day one, Psych interacted with viewers with its Spot the Pineapple game. Every episode of Psych has reference to a pineapple and fans all over the world watch Psych to take part in the game. Now the pineapple is a universal symbol of the show, its fans, and is a big part of all the marketing and promotions efforts.

Psych Celebrates Cinco de Mayo 2013

Psych also has many online platforms to engage fans. Last year Psycho-Os could participate in an online game called Hashtag Killer where they would get clues to solve a crime with the Psych stars, Shawn and Gus. This year, the games continue with the Social Sector Murders. Fans can also join Club Psych to participate in contests, win prizes, and play other Psych related games.

Psych panel SDCC 2011
Psych panel SDCC 2011 – Photo Taken By: designerpassport

If you’re talking social media, Psych is great at that too. Its Facebook page has 2,671,099 likes with 120,712 people talking about the page. Twitter is filled with fans liking and interacting with the stars of the show @DuleHill (Gus), @corinbernsen (Poppa Bear Henry), @Odmunson (Lassie), @maggielawson (Jules), and the official Twitter pages of the show. Feel free to find all of the Twitter pages and check out the engagement on each. I can assure you there’s a lot of it.

Psych Slumber Party Tweets
Psych Slumber Party Tweets

As a marketer, you have to appreciate the great job this show is doing and the fans it has attracted over its 7 years of being on air. There’s a lot more that can be learned from and explored by watching Psych. If you are a lover of great TV and/or a lover of great marketing like me, definitely start following Psych if you haven’t already. There is more greatness than can be explained in one post. Tweets about “#psychslumberparty”

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Idy Uyoe

Former Classmate & Colleague

I have had the privilege of working with Mollye on four different projects, and I can say unequivocally, she is a dedicated leader with the ability to achieve results. Additionally, Mollye is one of the smartest people I know, and her keen sense of marketing and finance would make her an asset to any organization. I highly recommend Mollye on the basis of her sound judgement, competence and ability to get things done, and on schedule.

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Melinda Vajdic

Former Co-Worker

Mollye is whip-smart, collaborative, and creative. We worked together for 9 months, and I am convinced she has social media and marketing in her DNA.

Lauren Grisafi Testimonial

Lauren Grisafi

Former Co-Worker

I had the pleasure of getting to know Mollye when we were colleagues at the Chicago Bulls. Mollye constantly strives to go above and beyond personal and team goals that are set every evening. She is a great communicator and I believe this is the main reason she constantly beats the goals that are set. She works hard and has a strong sense of determination to go above and beyond what is required. On a personal level, she is always willing to lend assistance to fans and to her co-workers when called upon. Mollye would make a great addition to any organization and would thrive in any setting.

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Fred Yaniga

Former Supervisor

Mollye worked in a leadership role for me spearheading several specific projects with great success. She completed difficult tasks on schedule, with great creativity and also with a very high rate of success. Measured with her predecessors, her peers and her successors, Mollye’s work was outstanding. She is innovative, knowledgeable, energetic, dependable and highly enjoyable to work with.

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Pete Xander

Former Co-Worker

Mollye did a great job of adjusting on the fly and always had a positive attitude. Mollye is very talented and has the confidence needed to utilize her skills to their fullest.

Gregory Osland Testimonial

Gregory Osland

Former Professor

Mollye is an energetic, responsible person, who demonstrated many positive qualities as a successful student at Butler University. She loves to learn, and is willing to take risks to accomplish her goals. I enjoyed having Mollye as an advisee and a student, and recommend her highly.

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Bela Florenthal

Former Professor

Mollye Peters was my student in two marketing courses at Butler University. She was a hard working student, very attentive, and always contributed to class discussions. I enjoyed having Mollye Peters in my classes. I know she will be successful at any job she takes.

Jenn Lisak Testimonial

Jenn Lisak

Former Classmate

Throughout my time at Butler, I had multiple classes with Mollye, and as a result, also worked with her on team projects. She is a very motivated woman who is capable of finding a solution to a problem. She was very diligent, and I enjoyed working with her as a colleague. I have no doubt that she can overcome any challenges that a company throws at her.