For those of you who don’t know the TV show Psych, you are missing out on many levels. It is one of the best TV shows out there (my personal favorite). It has an obsessed fan base (also known as Psych-Os). And when it comes to marketing, it does an amazing job of engaging and interacting with fans across multiple channels. If you haven’t watched it, you should. As the name Psych-O suggests, this incredibly funny, smart, and quick-witted TV show has a definite cult classic following. In February, leading up to the start of the long-awaited new season, I stayed up and joined thousands of Psych-Os to watch the first-ever #PsychSlumberParty. What other show has gotten thousands of its fans to stay up from midnight to
All industries should take note of what Psych has managed to do over
Psych also has many online platforms to engage fans. Last year Psycho-Os could participate in an online game called Hashtag Killer where they would get clues to solve a crime with the Psych stars, Shawn and Gus. This year, the games continue with the Social Sector Murders. Fans can also join Club Psych to participate in contests, win prizes, and play other Psych related games.
If you’re talking social media, Psych is great at that too. Its Facebook page has 2,671,099 likes with 120,712 people talking about the page. Twitter is filled with fans liking and interacting with the stars of the show @DuleHill (Gus), @corinbernsen (Poppa Bear Henry), @Odmunson (Lassie), @maggielawson (Jules), and the official Twitter pages of the show. Feel free to find all of the Twitter pages and check out the engagement on each. I can assure you there’s a lot of it.
As a marketer, you have to appreciate the great job this show is doing and the fans it has attracted over
- SR Giveaway – Win a ‘Psych’ 100th Episode Prize Pack (screenrant.com)
- ‘Psych’ Gets Order for Five More Scripts (tvbythenumbers.zap2it.com)
- Saturday Kicks Off the Cloo ’99 Psychs On the Wall’ Marathon (tvbythenumbers.zap2it.com)
Hey There, I'm Mollye!
Welcome to my blog where I share experiences in my work and personal life and the tips and tricks that help me stay balanced and get everything done. Enjoy!
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