Butler University Modern Language Center


Organization:

Butler University

Department:

Modern Language Center

Project:

Annual Photo Contest

Type:

Part-Time

 

Overview

As an Assistant in the Modern Language Center (MLC), I became the Project Lead for the annual MLC Photo Contest. The purpose of the Photo Contest was to allow students who studied abroad share their experience with fellow students, encourage more students to study abroad and/or take language classes, and increase student activity in the MLC. When I was given this project, participation in the photo contest was declining and students were not taking advantage of the MLC services.

Solution & Results

In order to accomplish the goals for the MLC Photo Contest, I analyzed the marketing strategy used in the past to promote the contest on-campus. I found that with the increase of technology students were getting their on-campus information from the school’s listserv and social media more than the traditional posting of flyers around campus. Therefore, I changed the marketing strategy to include weekly updates in the listserv and created a Facebook page to promote the MLC and the Photo Contest. These changes helped to increase participation in the Photo Contest by 70%.

The following year, I asked participating students and students who wanted to participate what should be done to improve the Photo Contest and help increase participation. I found that students were unaware of some of the details such as how the categories for entry were defined. Students said having this information would help them participate in the contest because they would have a better understanding of what was being looked for in their entries. I designed new flyers and entry forms that specified the categories and what the judges look for in the photos to win the contest. These changes did make it easier for participants to enter the contest. 

The Language Department also installed a TV to advertise language programs and the MLC services. I created a PowerPoint slide ad and added that contest winners will be showcased on the TV for a year. This also made participants more eager to enter the photo contest. However, the school-wide listserv, the main form of promoting the contest, had just changed and students were not receiving the emails in the same manner. The listserv change actually made it harder for students to receive information and school clubs and organizations were not allowed to post as much as in previous years. Due to the listserv changes, the Photo Contest had a slight decline in participation even though the entry forms, flyers, and TV advertising helped incentivize participants.

Redesigned Flyer & Entry Form

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Testimonials

Idy Uyoe Testimonial

Idy Uyoe

Former Classmate & Colleague

I have had the privilege of working with Mollye on four different projects, and I can say unequivocally, she is a dedicated leader with the ability to achieve results. Additionally, Mollye is one of the smartest people I know, and her keen sense of marketing and finance would make her an asset to any organization. I highly recommend Mollye on the basis of her sound judgement, competence and ability to get things done, and on schedule.

Melinda Vajdic Testimonial

Melinda Vajdic

Former Co-Worker

Mollye is whip-smart, collaborative, and creative. We worked together for 9 months, and I am convinced she has social media and marketing in her DNA.

Lauren Grisafi Testimonial

Lauren Grisafi

Former Co-Worker

I had the pleasure of getting to know Mollye when we were colleagues at the Chicago Bulls. Mollye constantly strives to go above and beyond personal and team goals that are set every evening. She is a great communicator and I believe this is the main reason she constantly beats the goals that are set. She works hard and has a strong sense of determination to go above and beyond what is required. On a personal level, she is always willing to lend assistance to fans and to her co-workers when called upon. Mollye would make a great addition to any organization and would thrive in any setting.

Fred Yaniga Testimonial

Fred Yaniga

Former Supervisor

Mollye worked in a leadership role for me spearheading several specific projects with great success. She completed difficult tasks on schedule, with great creativity and also with a very high rate of success. Measured with her predecessors, her peers and her successors, Mollye’s work was outstanding. She is innovative, knowledgeable, energetic, dependable and highly enjoyable to work with.

Pete Xander Testimonial

Pete Xander

Former Co-Worker

Mollye did a great job of adjusting on the fly and always had a positive attitude. Mollye is very talented and has the confidence needed to utilize her skills to their fullest.

Gregory Osland Testimonial

Gregory Osland

Former Professor

Mollye is an energetic, responsible person, who demonstrated many positive qualities as a successful student at Butler University. She loves to learn, and is willing to take risks to accomplish her goals. I enjoyed having Mollye as an advisee and a student, and recommend her highly.

Bela Florenthal Testimonial

Bela Florenthal

Former Professor

Mollye Peters was my student in two marketing courses at Butler University. She was a hard working student, very attentive, and always contributed to class discussions. I enjoyed having Mollye Peters in my classes. I know she will be successful at any job she takes.

Jenn Lisak Testimonial

Jenn Lisak

Former Classmate

Throughout my time at Butler, I had multiple classes with Mollye, and as a result, also worked with her on team projects. She is a very motivated woman who is capable of finding a solution to a problem. She was very diligent, and I enjoyed working with her as a colleague. I have no doubt that she can overcome any challenges that a company throws at her.