Areas of Expertise
- Sports Marketing
- Business Strategy
- International Business
Overview
This is my final project in my Sports Sales Strategy course at Northwestern University. The assignment was to conduct a persuasive presentation on any topic. I knew I wanted to write my Master’s thesis on Under Armour’s international expansion and sports marketing. I saw a correlation between rugby and Under Armour’s main sport, football. I decided to make my project on why Under Armour should focus more on the sport of rugby, specifically targeting women’s rugby as an increasingly popular sport among women globally.
Presentation
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Hey There, I'm Mollye!
Welcome to my blog where I share experiences in my work and personal life and the tips and tricks that help me stay balanced and get everything done. Enjoy!