How They Did It: Blogging, Content Marketing, & Social Media

Non-Profit – Association & Start-Up

Association of Interim Executives

Program (Marketing) Manager
2011-2012
Full-time
Northbrook, IL

Areas of Expertise

  • Marketing Management
  • Digital Marketing
  • Social Media
  • Blogging
  • Content Marketing
  • Copy Writing

Overview

How They Did It began as a series of interviews my former supervisor conducted with successful entrepreneurs. These interviews revealed advice and insights into the business world. My supervisor then wrote a book based on these interviews and started the How They Did It blog, which is dedicated to sharing entrepreneurial knowledge and promoting entrepreneurship. As the Program Directo/Marketing Manager, I managed the How They Did It blog and the social media marketing initiatives. My efforts increased social media engagement on Facebook by 180%.

Social Media Example

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Testimonials

Jackie Gibson - Vice President of Marketing, Brand, and Communications - The Cradle

Jackie Gibson

Vice President of Marketing, Brand, and Communications - The Cradle

Mollye is that marketing professional you’ve been hoping existed. The Cradle hired Mollye as a consultant with the idea of having someone who could keep the lights on with our marketing program while we hired a new team. Leadership quickly realized we had contracted someone who was capable well beyond our expectations.

Mollye’s productivity is unmatched—it really is amazing how much she accomplishes in one day, mistake-free and with a positive attitude. Not only did she take over multiple social media accounts and e-newsletters and a convoluted web CMS, she went so far as to craft messaging guides, market research, department request forms, and content calendars that propelled the department forward before a department lead (me) was even hired. Her drama-free approach made my onboarding easy. I’ve never had to worry if she had things handled—projects are always on time and she anticipates future issues.

If you need someone to put your whole company on point with best practices; if you need someone who can dig into really complex technical projects; if you need someone results-oriented who can think big, analyze data, and strategize revenue-generating opportunities, do not sleep on this one! She has won over our entire staff with her great ideas, follow-through, and wizard-like digital skills. She’s ready for the big stuff.