Mollye Peters
French Olympic Committee Unveils New Logo
 I came across this short article about the French Olympic Committee rebranding with the image of the rooster, a classic French symbol representing the culture and the people with pride. I love this new logo. It could very well have gone in the wrong direction, but they did a great job of incorporating the…
Becky Hammon – First Female Coach in Any of the Major Sports
Great article from Carrie Battan (@marieclaire March 2015 issue) highlighting a key achievement in sports & gender equality. Becky Hammon is paving the way for women as coaches in male sports by being the first female coach in the NBA & in any of the major sports. “Despite the physical differences between sexes, ‘skills-wise, there…
Steps to Promote Stadium Security Policy Changes
Many sports organizations are re-evaluating their stadium security measures after tragedies like the Boston Marathon Bombing, including the NFL, which recently implemented a new bag policy. Since these safety measures can significantly affect a fan’s game-day experience, it’s important for sports organizations to make their fans aware of these new policies throughout the entire buying…
I’m Marie Claire’s September 2013 Reader of the Month!
A couple of months ago, I read the July issue of Marie Claire and became pleasantly surprised to see not one, but two articles covering a topic that I had desperately been wanting to see become more mainstream: Women in Sports. Since I have been working towards becoming a sports marketing professional for the past…
Psych’s Marketing Magic
For those of you who don’t know the TV show Psych, you are missing out on many levels. It is one of the best TV shows out there (my personal favorite). It has an obsessed fan base (also known as Psych-Os). And when it comes to marketing, it does an amazing job of engaging and…
How to Create Your Online Presence
The other day, my neighbor came over for some marketing advice. He works in construction and wants to start his own general contracting business. He got some advice saying that the way to get clients now is to create a website and an online presence. He was then contacted by a marketing firm saying they…
Hey There, I'm Mollye!
Welcome to my blog where I share experiences in my work and personal life and the tips and tricks that help me stay balanced and get everything done. Enjoy!
