Sports Industry Insights
Gain an inside look into the business of sports including sponsorship, sports marketing, and current issues happening in the sports industry.
Lean In & the NBA #LeanInTogether
I recently read Lean In by Sheryl Sandberg for my leadership class and started looking at women’s issues in a new light. I love what Lean In represents for both men and women, equality between the genders and breaking stereotypes between the genders. Watching the NBA playoffs, I came across this commercial for Lean In…
French Olympic Committee Unveils New Logo
I came across this short article about the French Olympic Committee rebranding with the image of the rooster, a classic French symbol representing the culture and the people with pride. I love this new logo. It could very well have gone in the wrong direction, but they did a great job of incorporating the…
Becky Hammon – First Female Coach in Any of the Major Sports
Great article from Carrie Battan (@marieclaire March 2015 issue) highlighting a key achievement in sports & gender equality. Becky Hammon is paving the way for women as coaches in male sports by being the first female coach in the NBA & in any of the major sports. “Despite the physical differences between sexes, ‘skills-wise, there…
Steps to Promote Stadium Security Policy Changes
Many sports organizations are re-evaluating their stadium security measures after tragedies like the Boston Marathon Bombing, including the NFL, which recently implemented a new bag policy. Since these safety measures can significantly affect a fan’s game-day experience, it’s important for sports organizations to make their fans aware of these new policies throughout the entire buying…
Hey There, I'm Mollye!
Welcome to my blog where I share experiences in my work and personal life and the tips and tricks that help me stay balanced and get everything done. Enjoy!
